BYE-BYE, BROWN-BAG BLUES

Anyone can put a sandwich in a baggie. But try packing a full-course meal, and you'll be lugging around a drawers worth of Tupperware. "The Japanese solved that problem with Bento boxes," says Dan Black, who co-owns the London-based design firm Black + Blum. Yet as of mid 2009, there...

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Bibliographic Details
Published in:Fast company 2011-06 (156), p.69
Main Author: Macsai, Dan
Format: Magazinearticle
Language:English
Subjects:
Containers
Food
Industrial design
Storage
Online Access:Get full text
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Summary:Anyone can put a sandwich in a baggie. But try packing a full-course meal, and you'll be lugging around a drawers worth of Tupperware. "The Japanese solved that problem with Bento boxes," says Dan Black, who co-owns the London-based design firm Black + Blum. Yet as of mid 2009, there wasn't an equivalent solution in America. So Black and partner Martin Blum set out to create one. Although the name of the final two-piece product, "Lunch Pot," had to be straightforward enough to appeal to an international market, the team got playful by inscribing the rim with food-loving quotes. To engineer the perfect spork, all 12 Black + Blum employees spent four months using different models to lunch on soup and noodles.
ISSN:1085-9241
1943-2623