Pew study: tracking user footsteps

Much of this is based on the fun factor, but a few location-based, social networking sites such as foursquare and Gowalla can actually tap into users' GPS-enabled smartphones and let users "check in" to a location. If users accumulate enough check-ins via these sites, they can proudly...

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Bibliographic Details
Published in:Information today 2011-01, Vol.28 (1), p.10-10
Main Author: Caffrey, Michelle
Format: Article
Language:English
Subjects:
Adults
Cellular telephones
Customer feedback
Demographics
Forecasts and trends
Internet
Location based services
Market surveys
Market trend/market analysis
On-line systems
Online
Online social networks
Pew Internet & American Life Project
Position (location)
Social networks
Spots
Surveys
Tracking
Wireless communications
Online Access:Get full text
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Summary:Much of this is based on the fun factor, but a few location-based, social networking sites such as foursquare and Gowalla can actually tap into users' GPS-enabled smartphones and let users "check in" to a location. If users accumulate enough check-ins via these sites, they can proudly call themselves mayor of their specific spots. In a recent report by the Pew Internet & American Life Project, titled "4% of Online Americans Use Location-Based Services," authors Kathryn Zickuhr and Aaron Smith outlined exactly who is using these services and how. The report found that 4% of adults online use a location-based service. The survey also included findings on the discrepancies among different demographics, specifically gender and race/ethnicity.
ISSN:8755-6286
2169-0340