Location-Based Services That Reward the Enterprise

Businesses are integrating location-based services such as Foursquare, Gowalla, Loopt and Socialight into enterprise applications. For example, ice cream retailer Tasti D-Lite incorporated Foursquare into its loyalty program, providing extra reward points for customers who check in at a store using...

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Bibliographic Details
Published in:CIO (Framingham, Mass.) Mass.), 2010-11, Vol.24 (3), p.16-16
Main Author: Brandon, J
Format: Magazinearticle
Language:English
Subjects:
Customers
Ice cream
Stores
Online Access:Get full text
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Summary:Businesses are integrating location-based services such as Foursquare, Gowalla, Loopt and Socialight into enterprise applications. For example, ice cream retailer Tasti D-Lite incorporated Foursquare into its loyalty program, providing extra reward points for customers who check in at a store using the application.
ISSN:0894-9301