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Social media- monitoring services expand into Asia

Companies like Ogilvy Public Relations and Samsung Electronics that want to understand Asian markets better are using services offered by vendors such as Singapore's JamiQ to track customer conversations and comments posted online in different languages.

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Bibliographic Details
Published in:CIO (Framingham, Mass.) Mass.), 2010-11, Vol.24 (3), p.18-18
Main Author: Lemon, S
Format: Magazinearticle
Language:English
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Online Access:Get full text
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Summary:Companies like Ogilvy Public Relations and Samsung Electronics that want to understand Asian markets better are using services offered by vendors such as Singapore's JamiQ to track customer conversations and comments posted online in different languages.
ISSN:0894-9301