Personalization via friendsourcing

When information is known only to friends in a social network, traditional crowdsourcing mechanisms struggle to motivate a large enough user population and to ensure accuracy of the collected information. We thus introduce friendsourcing, a form of crowdsourcing aimed at collecting accurate informat...

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Bibliographic Details
Published in:ACM transactions on computer-human interaction 2010-05, Vol.17 (2)
Main Authors: Bernstein, Michael S, Tan, Desney, Smith, Greg, Czerwinski, Mary, Horvitz, Eric
Format: Article
Language:English
Subjects:
Accuracy
Networks
Side effects
Online Access:Get full text
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Summary:When information is known only to friends in a social network, traditional crowdsourcing mechanisms struggle to motivate a large enough user population and to ensure accuracy of the collected information. We thus introduce friendsourcing, a form of crowdsourcing aimed at collecting accurate information available only to a small, socially-connected group of individuals. Our approach to friendsourcing is to design socially enjoyable interactions that produce the desired information as a side effect.
ISSN:1073-0516
DOI:10.1145/91474.91485