Engaging Local Businesses in HIV Prevention Efforts: The Consumer Perspective

Participation of different community sectors, including the private business sector, is necessary to fight the HIV/AIDS epidemic. Local businesses may be reluctant to participate in HIV prevention because of fear of negative customer reactions and loss of revenue. This study examines the extent to w...

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Bibliographic Details
Published in:Health promotion practice 2011-07, Vol.12 (4), p.620-629
Main Authors: Phillips-Guzman, Christina M., Martinez-Donate, Ana P., Hovell, Melbourne F., Blumberg, Elaine J., Sipan, Carol L., Rovniak, Liza S., Kelley, Norma J.
Format: Article
Language:English
Subjects:
Access
Accessibility
Acquired immune deficiency syndrome
Adolescent
Adult
Aged
Aged, 80 and over
AIDS
Business
California
Commerce
Community
Condoms
Cross-Sectional Studies
Customers
Data Collection
Disease prevention
Fear & phobias
Female
Health Knowledge, Attitudes, Practice
Health policy
Health Promotion - organization & administration
HIV
HIV Infections - prevention & control
Human immunodeficiency virus
Humans
Income
Local businesses
Male
Middle Aged
Polls & surveys
Prevention programs
Preventive medicine
Preventive programmes
Profits
Public Opinion
San Diego, California
Young Adult
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Summary:Participation of different community sectors, including the private business sector, is necessary to fight the HIV/AIDS epidemic. Local businesses may be reluctant to participate in HIV prevention because of fear of negative customer reactions and loss of revenue. This study examines the extent to which residents of two communities in San Diego, California, would support HIV prevention initiatives in local businesses. A population-based household survey (N = 200) is conducted in two communities with higher versus lower risk for HIV. The survey includes questions regarding the acceptability of HIV prevention activities, such as condom and brochure distribution in businesses, and history of exposure to HIV prevention activities in local businesses. Most residents agree that (a) business involvement in prevention activities would reduce HIV (92%), (b) free or low-cost condoms available in businesses could prevent the spread of HIV (90.9%) and increase condom accessibility (87%), and (c) they would prefer to shop at businesses that supported HIV prevention versus those that did not (87.4%). These findings suggest that HIV prevention in local businesses would be supported by residents and would be unlikely to adversely affect business profits. This information could be used to design interventions to engage local businesses in HIV-prevention efforts.
ISSN:1524-8399
1552-6372
DOI:10.1177/1524839909343166