Factors influencing online flight ticket purchasing

In spite of the rapid growth in Internet purchasing of products and services in Korea, the buying rate of online flight ticketing remains low. This research investigates the factors that influence online ticket purchasing through a survey of Internet consumers to determine the relationships between...

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Bibliographic Details
Published in:Tourism economics : the business and finance of tourism and recreation 2011-10, Vol.17 (5), p.1152-1160
Main Authors: Ahn, Tae-hong, Lee, Timothy Jeonglyeol
Format: Article
Language:English
Subjects:
Air transport
Consumer behaviour
Empirical research
Internet
South Korea
Tourism
Online Access:Get full text
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Summary:In spite of the rapid growth in Internet purchasing of products and services in Korea, the buying rate of online flight ticketing remains low. This research investigates the factors that influence online ticket purchasing through a survey of Internet consumers to determine the relationships between convenience, willingness to purchase and trust. From these, the present satisfaction levels can be assessed and future upgrades and requirements can be planned. It is also necessary to determine the background factors that influence Internet-using consumers who visit websites, with a view to simplifying procedures and encouraging repeat visits to the sites. Reprinted by permission of IP Publishing Ltd
ISSN:1354-8166
DOI:10.5367/te.2011.0079