Art and Artifice in Public Apologies

The purpose of this article is threefold: to examine the elements of an artful apology; to sequence them in a comprehensive configuration; and to use the taxonomy for assessing the effect of public apologies. The model identifies seven sequential components of an apology: revelation, recognition, re...

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Bibliographic Details
Published in:Journal of business ethics 2011-12, Vol.104 (3), p.299-309
Main Author: Boyd, David P.
Format: Article
Language:English
Subjects:
Apologies
Apology components
Blame
Business and Management
Business Ethics
Celebrity
Chief executive officers
Education
Ethics
Forgiveness
Guilt
Lateness
Leadership
Management
Philosophy
Pragmatics
Public apologies
Quality of Life Research
Reform
Regret
Responsibility
Restitution
Social media
Social psychology
Taxonomy
Transgression
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Summary:The purpose of this article is threefold: to examine the elements of an artful apology; to sequence them in a comprehensive configuration; and to use the taxonomy for assessing the effect of public apologies. The model identifies seven sequential components of an apology: revelation, recognition, responsiveness, responsibility, remorse, restitution, and reform. Also included in the model are four deflective stratagems: dissociation, diminution, dispersion, and detachment. Analysis focuses on actual offense situations rather than artificial simulated settings. Specifically, the study examines whether seven well-publicized apologies conform to the proposed construct. These public figures include Alec Baldwin, Lloyd Blankfein, Jamie Dimon, Gerald Levin, Iris Robinson, Tiger Woods, and Mark Zuckerberg. The article closes with suggestions to direct future research.
ISSN:0167-4544
1573-0697
DOI:10.1007/s10551-011-0915-9