WHAT'S IN A NA.ME?

"Domain hacking" is the catchall term for when companies buy special extensions, like .do and .mp, to create distinctive Web addresses like cre.do and chi.mp. Benefits abound. Domain hacks tend to be short and easy to share on social-media sites. The obscure extensions aren't typicall...

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Bibliographic Details
Published in:Fast company 2011-12 (161), p.48
Main Author: Macsai, Dan
Format: Magazinearticle
Language:English
Subjects:
Applications
Cybercrime
International
Trends
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Summary:"Domain hacking" is the catchall term for when companies buy special extensions, like .do and .mp, to create distinctive Web addresses like cre.do and chi.mp. Benefits abound. Domain hacks tend to be short and easy to share on social-media sites. The obscure extensions aren't typically as booked up, or expensive, as dot-coms and dot-nets. And they're cool, especially for startups, says Ben Huh, Cheezburger Network CEO. But supersuffixes aren't just branding gimmicks; they're national assets. That may change come January 22, when ICANN starts taking applications for dot-anything domains -- meaning bookmarks could include dot-apples, dot-googles, and even dot-cheezburgers.
ISSN:1085-9241
1943-2623