Protecting the Environment the Natural Way: Ethical Consumption and Commodity Fetishism

:  One of the ways that conservation and capitalism intersect is in ethical consumption, the shaping of purchasing decisions by an evaluation of the moral attributes of objects on offer. It is increasingly important as a way that people think that they can affect the world around them, including pro...

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Bibliographic Details
Published in:Antipode 2010-06, Vol.42 (3), p.672-689
Main Author: Carrier, James G.
Format: Article
Language:English
Subjects:
Capitalism
Conservation
Consumerism
Consumers
Consumption
Decisions
Ecotourism
Environment
Environmental protection
ethical consumption
Ethics
Fair trade
Fairtrade
Fetishism
Natural Environment
Purchasing
Reification
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Summary::  One of the ways that conservation and capitalism intersect is in ethical consumption, the shaping of purchasing decisions by an evaluation of the moral attributes of objects on offer. It is increasingly important as a way that people think that they can affect the world around them, including protecting the natural environment. This paper describes commodity fetishism in ethical consumption, and the degree to which this fetishism makes it difficult for ethical consumers to be effective both in their evaluation of objects on offer and in influencing the world around them. It looks at three forms of fetishism in ethical consumption: fetishism of objects, fetishism of the purchase and consumption of objects, fetishism of nature.
ISSN:0066-4812
1467-8330
DOI:10.1111/j.1467-8330.2010.00768.x