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Intuitive Decision Making in Management
Organizations have never faced a more turbulent, complex or changing environment than they do today, whether in social, political, economic, technological or ecological terms. Customers are more demanding; product life cycles are shorter; technologies remain constantly changing. Managers have to, th...
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Published in: | Indian journal of industrial relations 2010-07, Vol.46 (1), p.150-156 |
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Main Authors: | , |
Format: | Article |
Language: | English |
Subjects: | |
Online Access: | Get full text |
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Summary: | Organizations have never faced a more turbulent, complex or changing environment than they do today, whether in social, political, economic, technological or ecological terms. Customers are more demanding; product life cycles are shorter; technologies remain constantly changing. Managers have to, thus, continuously scan the competitive environment. Corporate working today invariably necessitates intuitive working as it requires decisions that are in tune with the evolving environment. Intuition is an excellent tool for cutting through needless complexity and place issues in perspective. This article discusses intuitive decision making as the means to arrive at such decisions and summarizes how intuitive thinking can be integrated formally into an organization's management processes. |
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ISSN: | 0019-5286 |