A grounded theory study of the value derived by women in financial services through a coaching intervention to help them identify their strengths and practise using them in the workplace

• Published in: International coaching psychology review 2011-03, Vol.6 (1), p.16-32
• Main Authors: Elston, Francesca, Boniwell, Ilona
• Format: Article
• Language: English
• Subjects: Coaching; Financial services; Psychology; Qualitative methods; Women; Workplaces
• ISSN: 1750-2764; 1750-2764
• DOI: 10.53841/bpsicpr.2011.6.1.16

Objectives: There are several definitions of strengths within psychology, united by a common theme: strengths are what people do best and most easily. Research shows that actively using strengths provides a range of benefits, and suggests that strengths-based coaching is a valuable approach. This study’s purpose was to investigate strengths-based coaching using qualitative methods, concentrating on the experience of the coachee. Design: The study explored what happened when six women in financial services practised using their strengths at work, through a coaching intervention and the VIA strengths inventory. Through three semi-structured interviews centred around a coaching intervention, participants described their experience using strengths, and the effects of greater awareness and practice of strengths. Methods: The data was analysed using grounded theory. The value of strengths emerged as the central phenomenon, consisting of eight sub-themes: positive emotion, inspiring action, attention to the positive, feeling authentic, awareness of own value, valuing difference, sense of achievement and positive reflections from others. Results: The study found that all participants derived value from using strengths. This appeared to lead to a ‘virtuous circle’: this positive benefit reduced the intervening factors that previously impeded using strengths. The virtuous circle was not identical for each participant, but all experienced it. Conclusions: The study finds ways in which women may use strengths and gain value from using strengths in the workplace. This has practical implications for those wishing to improve their workplace experience and increase engagement with work, and for those who coach and employ them.