CAN I POUR YOU A POUCH?

MonoSol's water-soluble wrappers can be found encasing everything from clothing to pesticides to detergent, such as the Tide Pods Procter & Gamble will launch in the US this month with a $150 million marketing push. Deep within its two northwest Indiana labs, MonoSol has been developing edi...

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Bibliographic Details
Published in:Fast company 2012-03 (163), p.60
Main Author: Macsai, Dan
Format: Magazinearticle
Language:English
Subjects:
Dissolution
Food packaging
Marketing
Product development
Online Access:Get full text
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Summary:MonoSol's water-soluble wrappers can be found encasing everything from clothing to pesticides to detergent, such as the Tide Pods Procter & Gamble will launch in the US this month with a $150 million marketing push. Deep within its two northwest Indiana labs, MonoSol has been developing edible films that are soluble, biodegradable, even flavorable. MonoSol just started shopping the tech to major food brands, so it's at least a year or two away from appearing on shelves. The company's earnings topped $100 million last year, but CEO P. Scott Bening believes its food business could be massive. Just as significant is what MonoSol would be reducing. There are roughly 76 tons of packaging waste added to US landfills each year. Boosting the bottom line is great, but Bening is equally focused on fundamentally changing the way people consume food and drink.
ISSN:1085-9241
1943-2623