CUSTOMER SERVICE: Insurers Cater to Customers as Digital Business Advances

About 66 percent of insurers who responded to the survey said that technology is central to how they differentiate themselves from competitors. "There's more competition for customers. If an insurer's website, mobile apps and customer service is not up to par, customers will switch to...

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Bibliographic Details
Published in:Insurance Networking News 2012-05, Vol.15 (3), p.14
Main Author: Stephani, Justin
Format: Article
Language:English
Subjects:
Alliances
Competition
Customer services
Information technology
Insurance companies
Insurance industry
Insured losses
Social networks
Online Access:Get full text
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Summary:About 66 percent of insurers who responded to the survey said that technology is central to how they differentiate themselves from competitors. "There's more competition for customers. If an insurer's website, mobile apps and customer service is not up to par, customers will switch to a new carrier who gives better Web experience with comparable pricing," [Ellen Carney] told Insurance Networking News.
ISSN:2572-4185
2577-283X