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The Prudent Path to Mobile: Healthcare CIOs know mobile is important to their customers. Phil Fasano, CIO of Kaiser Permanente, took a slow-but-steady mobile approach and is seeing big results since its new site and apps launched
In the first month that Kaiser Permanente's new mobile-optimized website was live, KP.org received more than 1.9 million hits from smartphones. Considering that slightly less than half of the giant healthcare organization's 9 million members are registered for its website, CIO Philip Fasan...
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Published in: | CIO 2012-05, Vol.25 (10) |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: | |
Online Access: | Get full text |
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Summary: | In the first month that Kaiser Permanente's new mobile-optimized website was live, KP.org received more than 1.9 million hits from smartphones. Considering that slightly less than half of the giant healthcare organization's 9 million members are registered for its website, CIO Philip Fasano saw the quick adoption as vindication of his slow-but-steady mobile approach. |
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ISSN: | 0894-9301 |