I Want My MMTV

For most, the video aggregation site Youtube is an invaluable resource for watching sports highlights, checking out music videos, fixing a leaky faucet or, more recently, watching an angry father shoot his daughter's laptop. But as more companies leverage online video as a marketing tool, the m...

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Bibliographic Details
Published in:Mergers and Acquisitions 2012-06, Vol.47 (6), p.19
Main Author: Reinebach, Adam
Format: Article
Language:English
Subjects:
Digital video
Equity
Marketing
Polls & surveys
Private equity
Search engines
Technology adoption
Online Access:Get full text
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Summary:For most, the video aggregation site Youtube is an invaluable resource for watching sports highlights, checking out music videos, fixing a leaky faucet or, more recently, watching an angry father shoot his daughter's laptop. But as more companies leverage online video as a marketing tool, the middle market has seen a growing number of postings related to private equity and the middle market. In January, they launched a new video series on themiddlemarket.com, featuring interviews with high-profile dealmakers. The trend isn't surprising when you consider recent statistics about online video.
ISSN:0026-0010