The Perfect Blend

When the author launched his Twitter account @adamreinebach back in 2009, his plan was to use it primarily for business reasons. And for the past few years, that's been the case: He shares insights. He lets people know what events he's attending and, more times than not, he posts links to...

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Bibliographic Details
Published in:Mergers and Acquisitions 2012-08, Vol.47 (8), p.19
Main Author: Reinebach, Adam
Format: Article
Language:English
Subjects:
Guidelines
Marketing
Private equity
Social networks
Technology adoption
Online Access:Get full text
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Summary:When the author launched his Twitter account @adamreinebach back in 2009, his plan was to use it primarily for business reasons. And for the past few years, that's been the case: He shares insights. He lets people know what events he's attending and, more times than not, he posts links to SourceMedia content. But the real question is not whether to be transparent, or even to use social media, it's about how much to reveal within the context of your professional marketing efforts. Here are a few tips based on his own experience and from others: 1. Weave your personal into the professional, not vice versa. 2. Play it safe. 3. Be strategic.
ISSN:0026-0010