Preparing to be a global franchisor

Franchising has been a path to growth and expansion for thousands of U.S. companies over the past three decades. And it has also attracted a lot of attention in overseas markets. U.S.‐based franchisors are currently operating in more than 160 countries worldwide. In addition, there are successful ov...

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Bibliographic Details
Published in:The Journal of Corporate Accounting & Finance 2012-09, Vol.23 (6), p.3-6
Main Author: Sherman, Andrew J.
Format: Article
Language:English
Subjects:
Franchisees
Franchising
International markets
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Summary:Franchising has been a path to growth and expansion for thousands of U.S. companies over the past three decades. And it has also attracted a lot of attention in overseas markets. U.S.‐based franchisors are currently operating in more than 160 countries worldwide. In addition, there are successful overseas franchisors who have penetrated the U.S. market and others. Would your firm like to be a global franchisor? The author of this article discusses the keys to success. © 2012 Andrew J. Sherman
ISSN:1044-8136
1097-0053
DOI:10.1002/jcaf.21792