Poised for Comebacks

On the other hand, General Motors' Cadillac and Ford's Lincoln brands are seriously positioning themselves to get in the game. It has been a long time since I've heard anything described as "The Cadillac" of its kind. After writing a skeptical WardsAuto column about Lincoln,...

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Bibliographic Details
Published in:WARDSAUTO Dealer Business 2012-02, Vol.46 (2), p.4
Main Author: Ziegler, Jim
Format: Article
Language:English
Subjects:
Automobile shows
Automobiles
Brand name products
Medicare
Online Access:Get full text
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Summary:On the other hand, General Motors' Cadillac and Ford's Lincoln brands are seriously positioning themselves to get in the game. It has been a long time since I've heard anything described as "The Cadillac" of its kind. After writing a skeptical WardsAuto column about Lincoln, Jim Farley, Ford vice president-global marketing, invited me to visit the Lincoln product-development "laboratory" in Dearborn, MI. At the Detroit auto show, Lincoln showed a concept MKZ that could go into production. It's a show-stopper. I can tell you, it's only the beginning.
ISSN:1086-1629
2373-1974