Arena Kings Shoot Many Robots

We received a ton of negative feedback to our Facebook-based account management. Early in the development, we flipped off all posting to activity feeds to test whether that was the source of the ire, but it had little impact on the complaints. Our analytics were also showing that users were dropping...

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Bibliographic Details
Published in:Game Developer 2012-11, Vol.19 (11), p.14
Main Author: Reed, Albert
Format: Article
Language:English
Subjects:
Computer & video games
Customer feedback
Customers
Games
Product development
Project management
Robots
Online Access:Get full text
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Summary:We received a ton of negative feedback to our Facebook-based account management. Early in the development, we flipped off all posting to activity feeds to test whether that was the source of the ire, but it had little impact on the complaints. Our analytics were also showing that users were dropping out at the registration step. Uptake on the totally optional registration with SMR1 was quite higharound 30 percent during the first couple of weeks, so the backlash was unexpected.
ISSN:1073-922X