Something To Cheer About

Under the inspirational leadership of CEO Sergio Marchionne, Chrysler followed up "Imported" with "Half time in America," an ad that made many people stand up and cheer at a Super Bowl party, including myself. I've said before that Marchionne is either a genius or delusional...

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Bibliographic Details
Published in:WARDSAUTO Dealer Business 2012-03, Vol.46 (3), p.4
Main Author: Ziegler, Jim
Format: Article
Language:English
Subjects:
Automobile dealers
Automobile industry
Product introduction
Online Access:Get full text
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Summary:Under the inspirational leadership of CEO Sergio Marchionne, Chrysler followed up "Imported" with "Half time in America," an ad that made many people stand up and cheer at a Super Bowl party, including myself. I've said before that Marchionne is either a genius or delusional. I'd bet 5-to-1 on genius. Chrysler's recent sales numbers validate an effective business model, high-quality new product and powerful marketing. Auto makers showed resiliency. Most dealers and their staffs toughed it out, although a lot of dear dealership friends, people I've known all my adult life, didn't make it. They couldn't hang onto their businesses.
ISSN:1086-1629
2373-1974