At the Core of Apple: Repairing Its Image after Criticism of Supply Chain

Apple has a worldwide reputation as the king of tech-cool, but the manufacturing process for all of those shiny iPods, iPhones and iPads is more medieval than high tech. Thousands of factory workers in China reportedly toil more than 60 hours per week on assembly lines for low pay and are often expo...

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Bibliographic Details
Published in:The public relations strategist 2012-10, Vol.18 (3), p.28
Main Author: Wilcox, Dennis L
Format: Article
Language:English
Subjects:
Assembly lines
Corporate image
Manufacturing
Reputation management
Supply chains
Workers
Online Access:Get full text
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Summary:Apple has a worldwide reputation as the king of tech-cool, but the manufacturing process for all of those shiny iPods, iPhones and iPads is more medieval than high tech. Thousands of factory workers in China reportedly toil more than 60 hours per week on assembly lines for low pay and are often exposed to unsafe conditions. Such appalling conditions in Apple's supply chain have become a major reputation issue for the company in recent months because it is now one of the richest and most successful in the world. Here, Wilcox features how Apple repairs its image after criticism of supply chain.
ISSN:1082-9113