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In the digital world, all Web sites are not created equal. On any given day, a single search can turn up sites exhibiting quality that ranges from mediocre to marvelous. What separates the good from the bad has everything to do with web design, which requires the seamless integration of aesthetics a...

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Bibliographic Details
Published in:American Salon 2012-11, Vol.135 (11), p.46
Main Author: Levine, Cary
Format: Article
Language:English
Subjects:
Beauty salons
Web site design
Online Access:Get full text
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Summary:In the digital world, all Web sites are not created equal. On any given day, a single search can turn up sites exhibiting quality that ranges from mediocre to marvelous. What separates the good from the bad has everything to do with web design, which requires the seamless integration of aesthetics and functionality. When done well, it becomes a true art form. The best sites just fee right and are free of poor design details that can morph into a major detraction from one's site's look and effectiveness. Here, Levine discusses how to ensure that one's Web site looks beautiful and does its job of inspiring customers to act.
ISSN:0741-5737