Giving Back: Business4Better

Want to give a gift that keeps on giving? Give your time and talent. UBM, our parent company, IBM, Salesforce.com, Twitter and other tech companies are doing just that and invite you to do the same. Corporate giving is hardly the sole purview of technology companies. Yet, we in the tech sector have...

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Bibliographic Details
Published in:CRN 2012-12 (1328), p.40
Main Author: Damore, Kelley
Format: Article
Language:English
Subjects:
Channel assembly
Computer industry
Computer service industry
Donations
Philanthropy
Social responsibility
Strategic management
Online Access:Get full text
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Summary:Want to give a gift that keeps on giving? Give your time and talent. UBM, our parent company, IBM, Salesforce.com, Twitter and other tech companies are doing just that and invite you to do the same. Corporate giving is hardly the sole purview of technology companies. Yet, we in the tech sector have a unique responsibility to give back to those who have less access, opportunity and education than we have. This responsibility is greater than it was 30 years ago when R. Edward Freemans 1984 Strategic Management: A Stakeholder Approach helped popularize the notion of corporate social responsibility. Back then, technology was LANs and a server closet for companies to harness and maintain their networks. Today technology is changing the way societies interact, and serves as a platform for global change that we never would have imagined.
ISSN:1539-7343