Social media for business-to-business companies

Turn Cold Calls into Warm Referrals: The B2B executive needs to get on Linkedln and connect with people. By repeating the same stories, the sales team will have more ammunition in confronting customer objections, be more aligned to the company brand, and focus on the same or similar points in all of...

Full description

Saved in:
Bibliographic Details
Published in:Concrete Products 2013-01, Vol.116 (1), p.6-8
Main Author: Shedd, David E
Format: Magazinearticle
Language:English
Subjects:
Alignment
Ammunition
Business to business commerce
Concretes
Employees
Guidelines
Leadership
Media
Sales
Salespeople
Social networks
Success
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Turn Cold Calls into Warm Referrals: The B2B executive needs to get on Linkedln and connect with people. By repeating the same stories, the sales team will have more ammunition in confronting customer objections, be more aligned to the company brand, and focus on the same or similar points in all of their sales calls.
ISSN:0010-5368