Social media for business-to-business companies

Turn Cold Calls into Warm Referrals: The B2B executive needs to get on Linkedln and connect with people. By repeating the same stories, the sales team will have more ammunition in confronting customer objections, be more aligned to the company brand, and focus on the same or similar points in all of...

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Published in:Concrete Products 2013-01, Vol.116 (1), p.6-8
Main Author: Shedd, David E
Format: Magazinearticle
Language:English
Subjects:
Alignment
Ammunition
Business to business commerce
Concretes
Employees
Guidelines
Leadership
Media
Sales
Salespeople
Social networks
Success
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creator Shedd, David E
description Turn Cold Calls into Warm Referrals: The B2B executive needs to get on Linkedln and connect with people. By repeating the same stories, the sales team will have more ammunition in confronting customer objections, be more aligned to the company brand, and focus on the same or similar points in all of their sales calls.
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subjects Alignment
Ammunition
Business to business commerce
Concretes
Employees
Guidelines
Leadership
Media
Sales
Salespeople
Social networks
Success
title Social media for business-to-business companies
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