Bowl blackout left CBS, clients in the dark

Where were you when the lights went out at the Super Bowl? CBS's top ad-sales executives were in New Orleans, holding clients' hands. As a blackout delayed Super Bowl XLVII for more than 30 interminable minutes, CBS was left without a road map. While other sporting events have been delayed...

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Bibliographic Details
Published in:Advertising Age 2013-02, Vol.84 (6), p.8
Main Author: Steinberg, Brian
Format: Article
Language:English
Subjects:
Advertising
Blackouts
Breweries
Professional football
Services
Television advertising
Television broadcasting industry
Television networks
Tournaments & championships
Online Access:Get full text
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Summary:Where were you when the lights went out at the Super Bowl? CBS's top ad-sales executives were in New Orleans, holding clients' hands. As a blackout delayed Super Bowl XLVII for more than 30 interminable minutes, CBS was left without a road map. While other sporting events have been delayed by weather or freak circumstance, none of them had advertisers ponying up between $3.5 million and $4 million for 30-second spots.
ISSN:0001-8899
1557-7414