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Bibliographic Details
Published in:Marketing (London) 2002-09, Vol.24 (3), p.225-232
Main Author: Gouthier, Matthias
Format: Article
Language:ger
Subjects:
Consortia
Marketing
Online Access:Get full text
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ISSN:0344-1369
DOI:10.15358/0344-1369-2002-3-225