How to choose a marketing organization

One of the biggest challenges that newly licensed independent insurance agents face today is identifying the marketing organization that they will appoint with. It seems logical that the typical independent agent is licensed with 26 different insurance companies. By contrast, one must question why t...

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Bibliographic Details
Published in:Senior Market Advisor 2013-04
Main Author: Moore, Sheryl J
Format: Article
Language:English
Subjects:
Insurance agents & brokers
Insurance companies
Licenses
Marketing
Professional relationships
Sales management
Online Access:Get full text
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Summary:One of the biggest challenges that newly licensed independent insurance agents face today is identifying the marketing organization that they will appoint with. It seems logical that the typical independent agent is licensed with 26 different insurance companies. By contrast, one must question why the typical agent is appointed with six different marketing organizations?!? The responses to this question range from They offered a fantastic trip I wanted to attend to They have this lead generation program. In truth, there is no need for more than one marketing organization.
ISSN:2332-6735