WHY THE BIG, BAD BROADCAST BAZAAR IS STILL IMPORTANT

While it can be invigorating to declare the upfronts anachronistic, obsolete or dead, you could easily argue the opposite: that they're more important, wanted - indeed needed - than ever. There are plenty of ad sellers throwing upfronts that you can ignore. The ones to pay attention to are thos...

Full description

Saved in:
Bibliographic Details
Published in:Advertising Age 2013-05, Vol.84 (19), p.14
Main Author: Learmonth, Michael
Format: Article
Language:English
Subjects:
Advertising
Broadcasting industry
Cable television advertising
Methods
Television advertising
Television broadcasting
Television broadcasting industry
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:While it can be invigorating to declare the upfronts anachronistic, obsolete or dead, you could easily argue the opposite: that they're more important, wanted - indeed needed - than ever. There are plenty of ad sellers throwing upfronts that you can ignore. The ones to pay attention to are those making the big bets that could turn into the next cultural events - they will have the audience and the dollars that come with them.
ISSN:0001-8899
1557-7414