The Value of Research

Research in industries like pharmaceuticals, retail, credit cards and insurance, is woven into the fabric of functions like product development and marketing. But in other areas of financial services, research isn't always so well established. For some clients, a budget for research simply does...

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Bibliographic Details
Published in:Mergers and Acquisitions 2013-04, Vol.48 (4), p.22
Main Author: Reinebach, Adam
Format: Article
Language:English
Subjects:
Acquisitions & mergers
Coffee
Financial services
Marketing
Product development
R&D
Research & development
Online Access:Get full text
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Summary:Research in industries like pharmaceuticals, retail, credit cards and insurance, is woven into the fabric of functions like product development and marketing. But in other areas of financial services, research isn't always so well established. For some clients, a budget for research simply doesn't exist, and research projects are only approved as part of a larger product development effort. Other clients may have defined research budgets, but in some cases the owner of that budget or function has limited interaction with marketing. For most M&A pros, the first things they think about are analyst reports, valuation models and research on specific industries.
ISSN:0026-0010