PICTURE-PERFECT

No doubt about it, enhancements in the digital sphere seem to occur at lightning speed these days. Consider Instagram, a social medium in the limelight, which supplies users with a fun way to share pictures. Incredibly popular, the photo-sharing service is easy to use. There's a lot more to it...

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Bibliographic Details
Published in:American Salon 2013-05, Vol.136 (5), p.50
Main Author: Levine, Cary
Format: Article
Language:English
Subjects:
Beauty salons
Social networks
Online Access:Get full text
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Summary:No doubt about it, enhancements in the digital sphere seem to occur at lightning speed these days. Consider Instagram, a social medium in the limelight, which supplies users with a fun way to share pictures. Incredibly popular, the photo-sharing service is easy to use. There's a lot more to it than meets the eye, including the option to add stylish filters and capitalize on a bit of Polaroid-tinged nostalgia, transforming smartphones into photography tools. Instagram has become irresistible to millions of users, proving that photo and video content now greatly affect online reputations. But it isn't just a favorite of individuals. Businesses and brands have become big fans of Instagram, using it for extra exposure--a model that's well-suited to the salon world. Here, Levine offers several tips for effectively using Instagram to promote one's salon.
ISSN:0741-5737