Online privacy policy of the thirty Dow Jones Corporations: compliance with FTC Fair Information Practice Principles and readability assessment

Privacy policy in corporation's business refers to a statement or a legal document that discloses some or all of the ways a party gathers, uses, discloses and manages a customer or client's personal data such as name, age, address, gender, email, etc. ("Privacy Policy, " 2012). I...

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Bibliographic Details
Published in:Communications of the IIMA 2012-08, Vol.12 (3), p.65
Main Authors: Li, Yuanxiang, Stewart, Walter, Zhu, Jake, Ni, Anna, Rohm, Jr., C.E. Tapie
Format: Article
Language:English
Subjects:
Access control
Compliance
Computer privacy
Customers
Dow Jones averages
Internet
Internet resources
Laws, regulations and rules
Legal documents
Mathematics
Payment systems
Personal information
Political aspects
Principles
Privacy
Privacy, Right of
Public companies
Readability
Safety and security measures
Stock exchanges
Studies
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Summary:Privacy policy in corporation's business refers to a statement or a legal document that discloses some or all of the ways a party gathers, uses, discloses and manages a customer or client's personal data such as name, age, address, gender, email, etc. ("Privacy Policy, " 2012). In 1998, the United States Federal Trade Commission (FTC) reported a study of online privacy concerns to Congress, which described a widely-accepted Fair Information Practice Principles (FIPs) of Notice, Choice, Access, and Security (Landesberg, Levin, Curtin, & Lev, 1998). This project conducted a statistical study by examining the FIPs compliance for each Dow Jones Corporation's (DJC's) online privacy policy. In addition, a study by George Milne, Mary Culnan, and Henry Greene showed that online privacy had grown in length as well as had declined in readability (Milne, Culnan, & Greene, 2006). Therefore, this research assessed also the readability of DJC's online privacy policy by measuring widely adopted Flesch Reading Ease Score (FRES) and Flesch-Kincaid Grade Level (FKGL). Furthermore, in order to better understand the practical situations regarding privacy concerns and policy readability from a customer's point of view, a customer survey was given to business students at the College of Business and Public Administration at California State University, San Bernardino.
ISSN:1543-5970
1941-6687