GOOGLE, YAHOO NEED TO SOLVE THE AD EQUATION ON MOBILE

For the giants of tech, it was a tough week. Both Google and Yahoo disappointed on earnings for one predictable reason: mobile. The good news is that as consumers shift to smartphones and tablets from PCs, they're sticking with the brands they know. The bad news is that each user that moves fro...

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Published in:Advertising Age 2013-07, Vol.84 (27), p.8
Main Author: Learmonth, Michael
Format: Article
Language:English
Subjects:
Advertising revenue
Brands
Company sales and earnings
Financial performance
Information services
Information services industry
Internet service providers
Mobile advertising
Search engines
Social networks
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description For the giants of tech, it was a tough week. Both Google and Yahoo disappointed on earnings for one predictable reason: mobile. The good news is that as consumers shift to smartphones and tablets from PCs, they're sticking with the brands they know. The bad news is that each user that moves from PC to mobile represents lost ad revenue.
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source EBSCOhost Business Source Ultimate; LexisNexis - News & Business; ABI/INFORM Global
subjects Advertising revenue
Brands
Company sales and earnings
Financial performance
Information services
Information services industry
Internet service providers
Mobile advertising
Search engines
Social networks
title GOOGLE, YAHOO NEED TO SOLVE THE AD EQUATION ON MOBILE
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