IT'S PERSONAL

"The privacy thrust is really the notion of un-linkability," says Lee Tien, a senior staffattorney at the Electronic Frontier Foundation, an organization that works to protect privacy rights. "We're not looking to say there can't be advertising. We're looking to say, &#...

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Bibliographic Details
Published in:SC Magazine 2013-07, Vol.24 (7), p.28
Main Author: Goldberg, Ryan
Format: Article
Language:English
Subjects:
Consortia
Consumer behavior
Consumer protection
Network security
Online advertising
Privacy
Third party
Websites
World Wide Web
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Summary:"The privacy thrust is really the notion of un-linkability," says Lee Tien, a senior staffattorney at the Electronic Frontier Foundation, an organization that works to protect privacy rights. "We're not looking to say there can't be advertising. We're looking to say, 'Wait a minute, why do you have to track?' The goal is to figure out: Can you do your business of advertising without tracking?"
ISSN:1547-6693