Account-Based Marketing

Talk to the average marketing executive, attend a digital marketing conference, and you're going to hear about advanced lead generation, which uses technology to score and nurture online leads. It's one of the hottest trends in marketing, and it explains why companies who provide these onl...

Full description

Saved in:
Bibliographic Details
Published in:Mergers and Acquisitions 2013-07, Vol.48 (7), p.18
Main Author: Reinebach, Adam
Format: Article
Language:English
Subjects:
Acquisitions & mergers
Automation
Marketing
Seminars
Software
Software industry
Trends
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by
cites
container_end_page
container_issue 7
container_start_page 18
container_title Mergers and Acquisitions
container_volume 48
creator Reinebach, Adam
description Talk to the average marketing executive, attend a digital marketing conference, and you're going to hear about advanced lead generation, which uses technology to score and nurture online leads. It's one of the hottest trends in marketing, and it explains why companies who provide these online services have scored such big wins in the capital markets. Back in May, for example, marketing automation software company Marketo raised $78 million in a highly successful initial public offering, and about six months earlier Eloqua was bought by Oracle for $871 million. Perhaps a full commitment to account-based marketing requires too many resources. If that's the case, don't be afraid to start small.
format article
fullrecord <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_reports_1428976670</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>3059500971</sourcerecordid><originalsourceid>FETCH-proquest_reports_14289766703</originalsourceid><addsrcrecordid>eNpjYeA0MDAy0zUwMDTgYOAqLs4yADFNDTkZxB2Tk_NL80p0nRKLU1MUfBOLslNLMvPSeRhY0xJzilN5oTQ3g5Kba4izh25BUX5haWpxSXxRakF-UUlxvKGJkYWluZmZuYExUYoAYUwoIw</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1428976670</pqid></control><display><type>article</type><title>Account-Based Marketing</title><source>ABI/INFORM Global</source><creator>Reinebach, Adam</creator><creatorcontrib>Reinebach, Adam</creatorcontrib><description>Talk to the average marketing executive, attend a digital marketing conference, and you're going to hear about advanced lead generation, which uses technology to score and nurture online leads. It's one of the hottest trends in marketing, and it explains why companies who provide these online services have scored such big wins in the capital markets. Back in May, for example, marketing automation software company Marketo raised $78 million in a highly successful initial public offering, and about six months earlier Eloqua was bought by Oracle for $871 million. Perhaps a full commitment to account-based marketing requires too many resources. If that's the case, don't be afraid to start small.</description><identifier>ISSN: 0026-0010</identifier><identifier>CODEN: AMACDR</identifier><language>eng</language><publisher>Wilton: Middle Market Information LLC</publisher><subject>Acquisitions &amp; mergers ; Automation ; Marketing ; Seminars ; Software ; Software industry ; Trends</subject><ispartof>Mergers and Acquisitions, 2013-07, Vol.48 (7), p.18</ispartof><rights>Copyright SourceMedia Jul 2013</rights><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.proquest.com/docview/1428976670?pq-origsite=primo$$EHTML$$P50$$Gproquest$$H</linktohtml><link.rule.ids>312,780,784,791,15316,36062,44363</link.rule.ids></links><search><creatorcontrib>Reinebach, Adam</creatorcontrib><title>Account-Based Marketing</title><title>Mergers and Acquisitions</title><description>Talk to the average marketing executive, attend a digital marketing conference, and you're going to hear about advanced lead generation, which uses technology to score and nurture online leads. It's one of the hottest trends in marketing, and it explains why companies who provide these online services have scored such big wins in the capital markets. Back in May, for example, marketing automation software company Marketo raised $78 million in a highly successful initial public offering, and about six months earlier Eloqua was bought by Oracle for $871 million. Perhaps a full commitment to account-based marketing requires too many resources. If that's the case, don't be afraid to start small.</description><subject>Acquisitions &amp; mergers</subject><subject>Automation</subject><subject>Marketing</subject><subject>Seminars</subject><subject>Software</subject><subject>Software industry</subject><subject>Trends</subject><issn>0026-0010</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2013</creationdate><recordtype>article</recordtype><sourceid>M0C</sourceid><recordid>eNpjYeA0MDAy0zUwMDTgYOAqLs4yADFNDTkZxB2Tk_NL80p0nRKLU1MUfBOLslNLMvPSeRhY0xJzilN5oTQ3g5Kba4izh25BUX5haWpxSXxRakF-UUlxvKGJkYWluZmZuYExUYoAYUwoIw</recordid><startdate>20130701</startdate><enddate>20130701</enddate><creator>Reinebach, Adam</creator><general>Middle Market Information LLC</general><scope>0U~</scope><scope>1-H</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7X5</scope><scope>7XB</scope><scope>87Z</scope><scope>8A3</scope><scope>8AO</scope><scope>8BF</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AXJJW</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FREBS</scope><scope>FRNLG</scope><scope>F~G</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M0Q</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope><scope>S0X</scope></search><sort><creationdate>20130701</creationdate><title>Account-Based Marketing</title><author>Reinebach, Adam</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-proquest_reports_14289766703</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2013</creationdate><topic>Acquisitions &amp; mergers</topic><topic>Automation</topic><topic>Marketing</topic><topic>Seminars</topic><topic>Software</topic><topic>Software industry</topic><topic>Trends</topic><toplevel>online_resources</toplevel><creatorcontrib>Reinebach, Adam</creatorcontrib><collection>Global News &amp; ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>Entrepreneurship Database</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>Entrepreneurship Database (Alumni Edition)</collection><collection>ProQuest Pharma Collection</collection><collection>European Business Database (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest Central</collection><collection>Asian &amp; European Business Collection</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Asian &amp; European Business Collection (Alumni)</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>European Business Database</collection><collection>One Business (ProQuest)</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><collection>SIRS Editorial</collection><jtitle>Mergers and Acquisitions</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Reinebach, Adam</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Account-Based Marketing</atitle><jtitle>Mergers and Acquisitions</jtitle><date>2013-07-01</date><risdate>2013</risdate><volume>48</volume><issue>7</issue><spage>18</spage><pages>18-</pages><issn>0026-0010</issn><coden>AMACDR</coden><abstract>Talk to the average marketing executive, attend a digital marketing conference, and you're going to hear about advanced lead generation, which uses technology to score and nurture online leads. It's one of the hottest trends in marketing, and it explains why companies who provide these online services have scored such big wins in the capital markets. Back in May, for example, marketing automation software company Marketo raised $78 million in a highly successful initial public offering, and about six months earlier Eloqua was bought by Oracle for $871 million. Perhaps a full commitment to account-based marketing requires too many resources. If that's the case, don't be afraid to start small.</abstract><cop>Wilton</cop><pub>Middle Market Information LLC</pub></addata></record>
fulltext fulltext
identifier ISSN: 0026-0010
ispartof Mergers and Acquisitions, 2013-07, Vol.48 (7), p.18
issn 0026-0010
language eng
recordid cdi_proquest_reports_1428976670
source ABI/INFORM Global
subjects Acquisitions & mergers
Automation
Marketing
Seminars
Software
Software industry
Trends
title Account-Based Marketing
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-04T06%3A00%3A43IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Account-Based%20Marketing&rft.jtitle=Mergers%20and%20Acquisitions&rft.au=Reinebach,%20Adam&rft.date=2013-07-01&rft.volume=48&rft.issue=7&rft.spage=18&rft.pages=18-&rft.issn=0026-0010&rft.coden=AMACDR&rft_id=info:doi/&rft_dat=%3Cproquest%3E3059500971%3C/proquest%3E%3Cgrp_id%3Ecdi_FETCH-proquest_reports_14289766703%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=1428976670&rft_id=info:pmid/&rfr_iscdi=true