Kmart's holiday ad campaign touts 'More Gifts, More Cheer'

NEW YORK — In a move to persuade customers that its store shelves are amply stocked with holiday goodies, Kmart Thursday unveiled its new marketing campaign, "Get More Gifts, Spread More Cheer."

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Bibliographic Details
Published in:WWD 2002-11, Vol.184 (100), p.14
Main Author: Young, Vici M
Format: Article
Language:English
Subjects:
Discount stores
Online Access:Get full text
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Summary:NEW YORK — In a move to persuade customers that its store shelves are amply stocked with holiday goodies, Kmart Thursday unveiled its new marketing campaign, "Get More Gifts, Spread More Cheer."
ISSN:0149-5380