Design-Driven Service Innovation at Korea Telecom

A telecommunications company sells services, of course, but adding tangible products not only rewards customers but also differentiates the company's offerings. A good service product identifies profitable service space, packages it in a productized form, and delivers it to the market.

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Bibliographic Details
Published in:Design Management Review 2013-09, Vol.24 (3), p.50-57
Main Authors: Kim, Bo-Young, Kang, Lee-Hwan, Lim, Jae-Hee
Format: Article
Language:English
Subjects:
Alliances
Market strategy
Product differentiation
Studies
Telecommunications industry
Online Access:Get full text
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Description
Summary:A telecommunications company sells services, of course, but adding tangible products not only rewards customers but also differentiates the company's offerings. A good service product identifies profitable service space, packages it in a productized form, and delivers it to the market.
ISSN:1557-0614
1045-7194
1948-7169
DOI:10.1111/drev.10252