Design-Driven Service Innovation at Korea Telecom

A telecommunications company sells services, of course, but adding tangible products not only rewards customers but also differentiates the company's offerings. A good service product identifies profitable service space, packages it in a productized form, and delivers it to the market.

Saved in:
Bibliographic Details
Published in:Design Management Review 2013-09, Vol.24 (3), p.50-57
Main Authors: Kim, Bo-Young, Kang, Lee-Hwan, Lim, Jae-Hee
Format: Article
Language:English
Subjects:
Alliances
Market strategy
Product differentiation
Studies
Telecommunications industry
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by
cites
container_end_page 57
container_issue 3
container_start_page 50
container_title Design Management Review
container_volume 24
creator Kim, Bo-Young
Kang, Lee-Hwan
Lim, Jae-Hee
description A telecommunications company sells services, of course, but adding tangible products not only rewards customers but also differentiates the company's offerings. A good service product identifies profitable service space, packages it in a productized form, and delivers it to the market.
doi_str_mv 10.1111/drev.10252
format article
fullrecord <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_reports_1442565758</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>1524338853</sourcerecordid><originalsourceid>FETCH-LOGICAL-c1752-5e64ce42e33a00e585d38d808a6991eb5b076a7ad40dd08736bca40fe00e290b3</originalsourceid><addsrcrecordid>eNp90E1Pg0AQBmBiNLFWL_4C4smYUPd7l6NCbRsbTWzVxMtmgalBKdRdivbfS0U9eHAuM4fnncPreccYDXA755mFZoAR4WTH6-GQqUBiEe62N-cyQAKzfe_AuReEiKKK9jwcg8ufyyC2eQOlPwPb5Cn4k7KsGlPnVemb2r-uLBh_DgWk1fLQ21uYwsHR9-5791fDeTQOprejSXQxDVIsOQk4CJYCI0CpQQi44hlVmULKiDDEkPAESWGkyRjKMqQkFUlqGFpAi0mIEtr3Trq_K1u9rcHV2sKqsrXTmDHCBZdctej0D1rmLoWiMCVU65ZywihVitOWnnU0tZVzFhZ6ZfOlsRuNkd6Wp7fl6a_yWow7_J4XsPlH6vhu-PCTCbpM7mr4-M0Y-6qFpJLrx5uRno2jJyLiSx3RT1MTfj4</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1524338853</pqid></control><display><type>article</type><title>Design-Driven Service Innovation at Korea Telecom</title><source>Business Source Ultimate</source><source>Wiley</source><source>Design &amp; Applied Arts Index (DAAI)</source><creator>Kim, Bo-Young ; Kang, Lee-Hwan ; Lim, Jae-Hee</creator><creatorcontrib>Kim, Bo-Young ; Kang, Lee-Hwan ; Lim, Jae-Hee</creatorcontrib><description>A telecommunications company sells services, of course, but adding tangible products not only rewards customers but also differentiates the company's offerings. A good service product identifies profitable service space, packages it in a productized form, and delivers it to the market.</description><identifier>ISSN: 1557-0614</identifier><identifier>ISSN: 1045-7194</identifier><identifier>EISSN: 1948-7169</identifier><identifier>DOI: 10.1111/drev.10252</identifier><language>eng</language><publisher>Oxford, UK: Blackwell Publishing Ltd</publisher><subject>Alliances ; Market strategy ; Product differentiation ; Studies ; Telecommunications industry</subject><ispartof>Design Management Review, 2013-09, Vol.24 (3), p.50-57</ispartof><rights>2013 The Design Management Institute</rights><rights>Copyright John Wiley &amp; Sons, Inc. Fall 2013</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>312,314,780,784,791,27924,27925,34131,34132</link.rule.ids></links><search><creatorcontrib>Kim, Bo-Young</creatorcontrib><creatorcontrib>Kang, Lee-Hwan</creatorcontrib><creatorcontrib>Lim, Jae-Hee</creatorcontrib><title>Design-Driven Service Innovation at Korea Telecom</title><title>Design Management Review</title><description>A telecommunications company sells services, of course, but adding tangible products not only rewards customers but also differentiates the company's offerings. A good service product identifies profitable service space, packages it in a productized form, and delivers it to the market.</description><subject>Alliances</subject><subject>Market strategy</subject><subject>Product differentiation</subject><subject>Studies</subject><subject>Telecommunications industry</subject><issn>1557-0614</issn><issn>1045-7194</issn><issn>1948-7169</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2013</creationdate><recordtype>article</recordtype><sourceid>F29</sourceid><recordid>eNp90E1Pg0AQBmBiNLFWL_4C4smYUPd7l6NCbRsbTWzVxMtmgalBKdRdivbfS0U9eHAuM4fnncPreccYDXA755mFZoAR4WTH6-GQqUBiEe62N-cyQAKzfe_AuReEiKKK9jwcg8ufyyC2eQOlPwPb5Cn4k7KsGlPnVemb2r-uLBh_DgWk1fLQ21uYwsHR9-5791fDeTQOprejSXQxDVIsOQk4CJYCI0CpQQi44hlVmULKiDDEkPAESWGkyRjKMqQkFUlqGFpAi0mIEtr3Trq_K1u9rcHV2sKqsrXTmDHCBZdctej0D1rmLoWiMCVU65ZywihVitOWnnU0tZVzFhZ6ZfOlsRuNkd6Wp7fl6a_yWow7_J4XsPlH6vhu-PCTCbpM7mr4-M0Y-6qFpJLrx5uRno2jJyLiSx3RT1MTfj4</recordid><startdate>20130901</startdate><enddate>20130901</enddate><creator>Kim, Bo-Young</creator><creator>Kang, Lee-Hwan</creator><creator>Lim, Jae-Hee</creator><general>Blackwell Publishing Ltd</general><general>John Wiley &amp; Sons, Inc</general><scope>BSCLL</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>F29</scope><scope>4T-</scope></search><sort><creationdate>20130901</creationdate><title>Design-Driven Service Innovation at Korea Telecom</title><author>Kim, Bo-Young ; Kang, Lee-Hwan ; Lim, Jae-Hee</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c1752-5e64ce42e33a00e585d38d808a6991eb5b076a7ad40dd08736bca40fe00e290b3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2013</creationdate><topic>Alliances</topic><topic>Market strategy</topic><topic>Product differentiation</topic><topic>Studies</topic><topic>Telecommunications industry</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Kim, Bo-Young</creatorcontrib><creatorcontrib>Kang, Lee-Hwan</creatorcontrib><creatorcontrib>Lim, Jae-Hee</creatorcontrib><collection>Istex</collection><collection>CrossRef</collection><collection>Design &amp; Applied Arts Index (DAAI)</collection><collection>Docstoc</collection><jtitle>Design Management Review</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Kim, Bo-Young</au><au>Kang, Lee-Hwan</au><au>Lim, Jae-Hee</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Design-Driven Service Innovation at Korea Telecom</atitle><jtitle>Design Management Review</jtitle><date>2013-09-01</date><risdate>2013</risdate><volume>24</volume><issue>3</issue><spage>50</spage><epage>57</epage><pages>50-57</pages><issn>1557-0614</issn><issn>1045-7194</issn><eissn>1948-7169</eissn><abstract>A telecommunications company sells services, of course, but adding tangible products not only rewards customers but also differentiates the company's offerings. A good service product identifies profitable service space, packages it in a productized form, and delivers it to the market.</abstract><cop>Oxford, UK</cop><pub>Blackwell Publishing Ltd</pub><doi>10.1111/drev.10252</doi><tpages>8</tpages></addata></record>
fulltext fulltext
identifier ISSN: 1557-0614
ispartof Design Management Review, 2013-09, Vol.24 (3), p.50-57
issn 1557-0614
1045-7194
1948-7169
language eng
recordid cdi_proquest_reports_1442565758
source Business Source Ultimate; Wiley; Design & Applied Arts Index (DAAI)
subjects Alliances
Market strategy
Product differentiation
Studies
Telecommunications industry
title Design-Driven Service Innovation at Korea Telecom
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-02T20%3A39%3A57IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Design-Driven%20Service%20Innovation%20at%20Korea%20Telecom&rft.jtitle=Design%20Management%20Review&rft.au=Kim,%20Bo-Young&rft.date=2013-09-01&rft.volume=24&rft.issue=3&rft.spage=50&rft.epage=57&rft.pages=50-57&rft.issn=1557-0614&rft.eissn=1948-7169&rft_id=info:doi/10.1111/drev.10252&rft_dat=%3Cproquest_cross%3E1524338853%3C/proquest_cross%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c1752-5e64ce42e33a00e585d38d808a6991eb5b076a7ad40dd08736bca40fe00e290b3%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=1524338853&rft_id=info:pmid/&rfr_iscdi=true