Content Marketing: A Love Story

Whether you're trying to get a date or convince a private equity firm to hire your bank for its next deal, there is no better way to stay top of mind than providing useful and relevant content. If you are new to content marketing, you may need some basic guidance on what forms of content will r...

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Bibliographic Details
Published in:Mergers and Acquisitions 2013-10, Vol.48 (10), p.22
Main Author: Reinebach, Adam
Format: Article
Language:English
Subjects:
Case studies
Guidelines
Marketing
Private equity
Search engines
Online Access:Get full text
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Summary:Whether you're trying to get a date or convince a private equity firm to hire your bank for its next deal, there is no better way to stay top of mind than providing useful and relevant content. If you are new to content marketing, you may need some basic guidance on what forms of content will resonate with your audience. Here are a few recommendations that should be useful no matter where you fall on the content marketing spectrum: 1. Content should be easily found and searched. 2. It's not a sin to 'gate' some of your content. 3. The best content answers a business need.
ISSN:0026-0010