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Volner features the New York-based graphics firm 2x4. It has been in the identity business since 1994, developing visual lexica that speak to the particular missions and messages of clients as varied as Nike and the Harvard Art Museum. In work that runs the gamut from print to film to digital design...

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Bibliographic Details
Published in:Print 2011-10, Vol.65 (5), p.82
Main Author: Volner, Ian
Format: Article
Language:English
Subjects:
Art galleries & museums
Collaboration
Graphic design companies
Reputations
Online Access:Get full text
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Summary:Volner features the New York-based graphics firm 2x4. It has been in the identity business since 1994, developing visual lexica that speak to the particular missions and messages of clients as varied as Nike and the Harvard Art Museum. In work that runs the gamut from print to film to digital design, the office has shown a knack for turning information overload into a compelling aesthetics, especially in its collaborations with Rem Koolhaas, that master of data-driven mayhem. The firm's global reputation, and its acute insight into consumer culture, sit side by side with a critical inclination that seems frankly hostile to the enterprise of branding itself.
ISSN:0032-8510