EARNINGS DIGEST

Google continues to grow, but it's a tough slog. Fourth-quarter profits were up 17%, but cost-per-click are down and brand advertising is a slower go for the search giant than direct-response search and display, which accounts for the majority of Google's business. Meanwhile Facebook'...

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Bibliographic Details
Published in:Advertising Age 2014-02, Vol.85 (3), p.8
Main Author: Learmonth, Michael
Format: Article
Language:English
Subjects:
Advertising revenue
Earnings
Industry forecasts
Industry sales and revenue
Information services
Information services industry
Search engines
Social networks
Online Access:Get full text
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Summary:Google continues to grow, but it's a tough slog. Fourth-quarter profits were up 17%, but cost-per-click are down and brand advertising is a slower go for the search giant than direct-response search and display, which accounts for the majority of Google's business. Meanwhile Facebook's reported monster results with ad revenue up 76% and net income of $535 million, smashing estimates. Mobile was a big highlight, making up 53% of revenue. Results silenced questions about Facebook's relevance to young people.
ISSN:0001-8899
1557-7414