WHO WON THE BIG (PRE)GAME; Most Super Bowl advertisers couldn't wait until Sunday to roll out their spots, or at least start teasing them. Here's who received the most attention before kickoff

When it comes to Super Bowl advertising, it can be hard to stand out. Much of the focus goes to the "pregame," or early views on the web. As of late afternoon Jan. 31, Budweiser's Clydesdales and Labradors had stolen viewers' hearts and YouTube views, according to Visible Measure...

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Bibliographic Details
Published in:Advertising Age 2014-02, Vol.85 (3), p.3
Main Author: Learmonth, Michael
Format: Article
Language:English
Subjects:
Advertisements
Advertising
Business enterprises
Commercials
Contracts
Forecasts and trends
Ratings & rankings
Sports marketing
Television sports
Online Access:Get full text
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Summary:When it comes to Super Bowl advertising, it can be hard to stand out. Much of the focus goes to the "pregame," or early views on the web. As of late afternoon Jan. 31, Budweiser's Clydesdales and Labradors had stolen viewers' hearts and YouTube views, according to Visible Measures, with nearly 27 million views. That's more than double all but two of the top 10.
ISSN:0001-8899
1557-7414