Overseas Retailers Making Way To Germany

BERLIN — Welcome to the promised — or, at the very least, promising — land. International retail expansion in Germany is proceeding at a feverish pace, as apparel brands, verticals and department store retailers enter or expand their operations in Europe's largest and most resilient market....

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Bibliographic Details
Published in:WWD 2013-01, Vol.205 (1), p.9
Main Authors: Drier, Melissa, Jones, Nina, Turra, Alessandra
Format: Article
Language:English
Subjects:
Clothing industry
Consumers
Customer feedback
Expansion
Foreign operations
International markets
Market entry
Market strategy
Planning
Retail industry
Retail stores
Retailing industry
Wholesaling
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Summary:BERLIN — Welcome to the promised — or, at the very least, promising — land. International retail expansion in Germany is proceeding at a feverish pace, as apparel brands, verticals and department store retailers enter or expand their operations in Europe's largest and most resilient market.
ISSN:0149-5380