Sportswear And Separates: Cites Need For Modern Sales Management Methods For Apparel Firms Success: B. L. Kamberg, Vice-President, Rose Marie Reid, Tells How Volume Rose From $2 Million to $5 Million in Two Years by Applying Up-to-Date

Manufacturers in all fields of ready to wear and apparel must apply modern management methods to their businesses and adapt these methods to their own needs, particularly as related to selling they are to succeed, according to Bert L. Kamberg, vice-president in charge of sales and advertising, of Ro...

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Bibliographic Details
Published in:Women’s Wear Daily 1952-10, Vol.85 (85), p.40
Main Author: Hanenberg, Paul
Format: Article
Language:English
Online Access:Get full text
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Summary:Manufacturers in all fields of ready to wear and apparel must apply modern management methods to their businesses and adapt these methods to their own needs, particularly as related to selling they are to succeed, according to Bert L. Kamberg, vice-president in charge of sales and advertising, of Rose Marie Reid, Inc., Los Angeles, swim suit firm.
ISSN:0149-5380