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Corsets-Brassieres: The Right Fit Is What Brings Them Back, Not Special Prices

TOPEKA. — It is advertising that brings the customers in, but proper fit is the one big factor that makes and repeats sales, says Mrs. Aileen Cusick, buyer of corsets, brassieres and girdles, at Pelletier's department store.

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Bibliographic Details
Published in:Women’s Wear Daily 1959-04, Vol.98 (74), p.42
Main Author: Manley, Charles
Format: Article
Language:English
Online Access:Get full text
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Description
Summary:TOPEKA. — It is advertising that brings the customers in, but proper fit is the one big factor that makes and repeats sales, says Mrs. Aileen Cusick, buyer of corsets, brassieres and girdles, at Pelletier's department store.
ISSN:0149-5380