We are what we sell: how advertising shapes American life--and always has: v.1: Creating advertising culture: beginnings to the 1930s; v.2: Advertising at the center of popular culture: 1930s-1975; v.3: Advertising in the contemporary age

A three-volume set reviewing the history of advertising in America, this project chronicles the period from the late 18th century to the present and offers detailed essays that denote the contributions of advertising in this culture. A multifaceted approach covers the genesis of consumerism, consump...

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Bibliographic Details
Published in:CHOICE: Current Reviews for Academic Libraries 2014, Vol.51 (11), p.2032
Main Author: Todman, A
Format: Review
Language:English
Subjects:
Advertising
American culture
American history
Batchelor, Bob
Coombs, Danielle Sarver
Essays
Nonfiction
Online Access:Get full text
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Summary:A three-volume set reviewing the history of advertising in America, this project chronicles the period from the late 18th century to the present and offers detailed essays that denote the contributions of advertising in this culture. A multifaceted approach covers the genesis of consumerism, consumption, and demand. Each volume begins with an expository essay, followed by 20-25 essays that give cultural, historical, and social context to the topic.
ISSN:0009-4978
1943-5975