THE TAYLOR SWIFT PLAYBOOK IN 6 (NOT SO EASY) STEPS

Throughout the week, more than 2 million mentions of 'Taylor Swift" were registered on the platform, with online chatter peaking at 70,000 tweets per minute the night of Oct. 26, according to data provided by Twitter. [...]adds the Universal executive, Swift's fans protect her.

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Bibliographic Details
Published in:Billboard 2014-11, Vol.126 (38), p.13
Main Authors: Christman, Ed, Caulfield, Keith, Gruger, William
Format: Article
Language:English
Subjects:
Musical recordings
Musicians & conductors
Singers
Social networks
Streaming media
Streaming services
Online Access:Get full text
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Summary:Throughout the week, more than 2 million mentions of 'Taylor Swift" were registered on the platform, with online chatter peaking at 70,000 tweets per minute the night of Oct. 26, according to data provided by Twitter. [...]adds the Universal executive, Swift's fans protect her.
ISSN:0006-2510