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2015 Ad Age Agency A-List; B-TO-B AGENCY of the YEAR BBDO

Advertising agency BBDO has been named B-to-B Agency of the Year by Advertising Age. If business-to-business marketing once relied nearly entirely on highly technical selling points, those days are done, victims of online product specs and the storytelling power of video. BBDO, an agency that works...

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Bibliographic Details
Published in:Advertising Age 2015-01, Vol.86 (2), p.22
Main Author: Maddox, Kate
Format: Article
Language:English
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Summary:Advertising agency BBDO has been named B-to-B Agency of the Year by Advertising Age. If business-to-business marketing once relied nearly entirely on highly technical selling points, those days are done, victims of online product specs and the storytelling power of video. BBDO, an agency that works with both consumer and business brands, has done more to embrace that shift than any of its rivals. Indeed, BBDO's work for GE made it the big winner among agencies in the Ad Age BtoB Best Awards.
ISSN:0001-8899
1557-7414