The Retail Executive: The Only Daily Service For Store Management: A Fashion Show That Makes Friends And Influences Sales: Semi-Annual Events Of W. Lewis & Co. Directed At 3,000 Coeds Achieve Success With Little Outside Publicity And Relatively Small Cost

CHAMPAIGN, Ill. — Are you making a real effort to sell more merchandise to fashion-conscious groups in your community? That is a field always ready for ideas. W. Lewis & Co., department store here, employs the style show plan successfully, and here's how it is done.

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Bibliographic Details
Published in:WWD 1941-04, Vol.62 (65), p.31
Main Author: Hay, Carolyn D
Format: Article
Language:English
Online Access:Get full text
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Summary:CHAMPAIGN, Ill. — Are you making a real effort to sell more merchandise to fashion-conscious groups in your community? That is a field always ready for ideas. W. Lewis & Co., department store here, employs the style show plan successfully, and here's how it is done.
ISSN:0149-5380